In August, we previewed Genie 3, a general-purpose world model capable of generating diverse, interactive environments. Even in this early form, trusted testers were able to create an impressive range of fascinating worlds and experiences, and uncovered entirely new ways to use it. The next step is to broaden access through a dedicated, interactive prototype focused on immersive world creation.
Starting today, we’re rolling out access to Project Genie for Google AI Ultra subscribers in the U.S (18+). This experimental research prototype lets users create, explore and remix their own interactive worlds.
How we’re advancing world models
A world model simulates the dynamics of an environment, predicting how they evolve and how actions affect them. While Google DeepMind has a history of agents for specific environments like Chess or Go, building AGI requires systems that navigate the diversity of the real world.
To meet this challenge and support our AGI mission, we developed Genie 3. Unlike explorable experiences in static 3D snapshots, Genie 3 generates the path ahead in real time as you move and interact with the world. It simulates physics and interactions for dynamic worlds, while its breakthrough consistency enables the simulation of any real-world scenario — from robotics and modelling animation and fiction, to exploring locations and historical settings.
Ultra users in the United States now have access to the newly enhanced AI World Model, bringing a range of advanced features and smarter insights to their fingertips. The upgrade is designed to improve user experience by offering more accurate predictions, richer contextual understanding, and faster response times.
The AI World Model leverages cutting-edge machine learning and real-world data to provide Ultra users with tailored recommendations and interactive experiences. This move reflects a growing trend of AI platforms offering exclusive features to premium subscribers, ensuring they receive the most innovative tools available.
Users have reported immediate improvements in tasks such as content creation, data analysis, and problem-solving, highlighting the practical benefits of the enhanced model. The platform encourages feedback from its Ultra community to continue refining and expanding the AI’s capabilities.
With this rollout, Ultra users in the U.S. are now at the forefront of AI innovation, experiencing first-hand how advanced artificial intelligence can streamline workflows, enhance creativity, and unlock new opportunities.
Building on our model research with trusted testers from across industries and domains, we are taking the next step with an experimental research prototype: Project Genie.
How Project Genie works
Project Genie is a prototype web app powered by Genie 3, Nano Banana Pro and Gemini, which allows users to experiment with the immersive experiences of our world model firsthand. The experience is centred on three core capabilities:
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