Enhancing the fan experience in women’s cricket and making it more dynamic, accessible and meaningful will be Google products, including Android, Google Gemini, Google Pay, and Google Pixel. This integrated ecosystem has been designed to bring fans closer to the game’s key moments, players, and stories, expanding on every stage of the fan journey from discovering match highlights to celebrating wins.
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In a groundbreaking move to enhance the visibility and accessibility of women’s cricket, the International Cricket Council (ICC) has entered into a landmark global partnership with Google. This collaboration, unveiled on August 29, 2025, is the ICC’s first exclusive women’s-only global partnership and is set to transform fan engagement in the sport.
A Strategic Alliance for Women’s Cricket
The partnership aims to leverage Google’s advanced technology and commitment to supporting women’s sports to enhance fan engagement and increase accessibility. Through this collaboration, the ICC seeks to bring fans closer to the game’s key moments, players, and stories, expanding on every stage of the fan journey—from discovering match highlights to celebrating wins icc.
Enhancing the Fan Experience
Google’s suite of products, including Android, Google Gemini, Google Pay, and Google Pixel, will be integrated to create a more dynamic, accessible, and meaningful fan experience. This integrated ecosystem is designed to bring fans closer to the game’s key moments, players, and stories, enhancing every stage of the fan journey from discovering match highlights to celebrating wins icc.
A Pivotal Moment for Women’s Cricket
This partnership comes at a crucial juncture in the women’s game, with two major global events scheduled in the next 10 months—the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England and Wales. The collaboration is expected to fuel further growth and visibility of women’s cricket, following the earlier announcement of Unilever as the ICC’s first global women’s partner earlier this year icc.
Statements from Key Figures
ICC Chairman Jay Shah expressed his enthusiasm about the partnership, stating, “This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights. By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.”
Shekar Khosla, Vice President of Marketing at Google India, emphasized the shared passion for cricket, saying, “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.”
Looking Ahead
As the ICC Women’s Cricket World Cup 2025 approaches, this partnership is poised to revolutionize how fans interact with the sport. By combining cutting-edge technology with a shared commitment to promoting women’s sports, the ICC and Google are setting the stage for a new era in women’s cricket, one that is more inclusive, engaging, and globally recognized.
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.
“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.
“Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”
For more information on the partnership and upcoming events, visit the official website.
