Speaking at iicon today, a new conference for video game executives, Take-Two CEO Strauss Zelnick addressed the much-debated question of how much Grand Theft Auto 6 will cost. He declined to confirm the game’s price, but hinted away from the potentially super-premium price point that has been floated in the past.

“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” Zelnick said. “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”

He went on to mention that game pricing has actually gotten cheaper over the years, a reference to the fact that major game releases have been priced at $60 or at most $70 for more than a decade, as compared to greater rates of inflation seen in the wider economy.

“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”

Zelnick also said that he’s “terrified” of the question of how to measure the success of GTA 6, but that he and the teams are more focused on delivering a fantastic experience than worrying about how it performs.

“What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.”

That said, he did follow it up with a quick quip that he does “think a lot of people will be calling in sick on November 19.”

Elsewhere in the talk, Zelnick gave some (slim) hope for fans of L.A. Noire that a sequel might happen one day.

“Broadly, we’re looking at doing something in the future with all of our intellectual property,” he said. “There’s nothing to announce on L.A. Noire specifically, and if there were, it would be Rockstar announcing it, not me. But in any case, with regard to our legacy IP, the teams are always looking at what we have and we’re always thinking about it. The question is, at any given time, do we have a team that’s passionate about working on that?”

For more on what could the biggest video game launch in history, check out the latest on the stolen data from the Rockstar hack saga and Zelnick’s comments on GTA 6 the digital-only release rumor. GTA 6 is set to launch on November 19, 2026 for PlayStation 5 and Xbox Series X/S, and we’ll be keeping up with everything leading up its release.

Bo Moore is IGN’s Senior Manager of Tech. You can find him online @usebomswisely.

Down 58-41 at halftime on Sunday, the San Antonio Spurs were facing the most pressure they had in the brief but spectacular Victor Wembanyama playoff era. That said more about the team’s inexperience with this kind of pressure than it did about needing to avoid a 2-2 first-round series against the Portland Trail Blazers, a team they should easily put away. While Wembanyama is the focal point of everything the Spurs do, somebody else on the team needed to step up to overcome such a deficit in Game 4. Yesterday, it was De’Aaron Fox, for a 114-93 victory and 3-1 series lead.

Correlated with the concerns about pressure management is the matter of how Wembanyama would hold up against the ravages of the NBA playoffs. Game 4 marked his return from a concussion—which he obliquely indicated was mishandled, though he did not specify in what way—and though he announced himself with a huge dunk in the game’s opening minutes, his team’s offense was flat in the first half. San Antonio shot 16-for-46 over the first two quarters, struggling to get to the rim or finish there as Portland’s sludgy defense gunked up the works. Toumani Camara and Jrue Holiday hounded ballhandlers and blew up actions early, and a bunch of nasty veterans supported them for 48 minutes of solid rim protection.

The impact of all that defensive excellence was applied unevenly through the first three games; while Dylan Harper and Stephon Castle have both been balling, Fox’s first three playoff games as a Spur were underwhelming. His young charges have gotten to go at Scoot Henderson and Jerami Grant, while he’s been stalked by Camara and Holiday almost the entire time he’s been on the court. Harper was scorching in Game 3, briefly and spectacularly materializing the lofty comp of Ethical James Harden With Bounce.

To Fox’s credit, the Trail Blazers’ stalking hasn’t forced him into any high-turnover disasters, but one medium-bad game and two games spent steering clear of the paint does qualify as an aggregate disappointment for the one veteran star anointed to help Wembanyama win now. The point of Fox is that he’s a star capable of unzipping any defense and touching the paint. A team can pay a lot of guys max money to stand in the corner until their pupils can take their place. Fox is here to flay defenders, and that’s exactly what he did in the second half of Sunday’s game.

The Spurs scored 73 points in the third and fourth quarters, and Fox looked like the player they envisioned when they traded for him in February 2025. Head coach Mitch Johnson said it was Fox’s best game as a Spur, which might seem a misapplied superlative to a responsible 28-7-6 night on offense. But he’s right: The quantitative lens is insufficient. Fox produced like a superstar, yes, but more importantly, he was doing the stuff only he can do.

At his best, Fox is an unsolvable problem. His speed and control allow him to dart into the paint and apply extreme pressure to a defense in remarkably sudden ways. The only guys who bother him are long, rangy defenders like Camara or Minnesota’s Jaden McDaniels, players capable of recovering after they get beat. The gambit with Fox is not that he will consistently think of new ways around those guys or simply win the matchup, although he can, but that he attacks the otherwise mundane interstices of a possession and causes panic when the defense thinks it has an edge or a neutral position. In other words, knowing when to attack is the most important thing he has going.

In the second half, Fox knew exactly when to attack. He nailed stepback threes, including one on Camara, tossed several pinpoint dimes, set up Wemby in the pick-and-roll, and got to the hoop. As someone who wants to see the fully realized version of De’Aaron Fox find the success he never would in Sacramento, it was immensely satisfying. You can see why he makes sense alongside Wembanyama: The former can create advantages out of nowhere, and the latter finishes advantages better than any player of his era. You can’t give either of these guys space or defend them like normal players.

“He makes the game fun,” a grinning Wembanyama said after the win. “Because he runs. And we get into so many downhill situations and fast breaks, and he facilitates a lot, whether it’s by his playmaking or his scoring. He just makes the game fun.”

To return to the idea of pressure: Fox needed a big game in this series, because the job of a veteran star is to perform under pressure, to make up for the idiosyncrasies that occasionally manifest on a skilled yet unforged roster. The 28-year-old is not all that forged either, yet he has the responsibility all the same. Game 4 was the first test passed, and it won’t be the last. He’ll have to keep running at it. Good thing he’s the fastest man in the NBA.