One sweet rookie is also making its debut on the mainstage. Say hello to the Derpy McFlurry — a brand-new McFlurry flavor, available a la carte, that blends creamy vanilla soft serve with berry popping pearls, enrobed in a wild berry sauce. Just like Derpy Tiger, it’s impossible not to love, no matter which side you pick.
The stage is set and on March 31, the battle begins. Whether you’re a Hunter, part of The Pride or still deciding, head to your local McDonald’s or order McDelivery from the “couch, couch, couch” to try both meals and let your taste buds choose — which side are you really on?
McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent franchisees. For more information, visit www.mcdonalds.com, and follow us on social: X, Instagram, TikTok and Facebook.
KPop Demon Hunters
From directors Maggie Kang and Chris Appelhans, KPop Demon Hunters follows K-pop superstars HUNTR/X, who, when they aren’t selling out stadiums, use their secret identities as badass demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band of demons in disguise. KPop Demon Hunters is a Netflix film produced in partnership with Sony Pictures Animation.
A Fusion of Food and Fandom
The campaign, launched on March 31, introduces two themed meals based on the film’s fictional K-pop groups—HUNTR/X and the Saja Boys. Fans are encouraged to “pick a side,” turning a simple meal into an interactive experience tied to the movie’s storyline.
Each meal reflects Korean-inspired flavors, showcasing McDonald’s effort to connect authentically with the cultural roots of the film. This includes items like Ramyeon-seasoned fries, spicy sauces, and unique flavor combinations rarely seen in standard menus.
What’s on the Menu?
The collaboration features:
- HUNTR/X Meal: Chicken McNuggets, Ramyeon McShaker Fries, and exclusive sauces like Hunter Sauce and Demon Sauce
- Saja Boys Breakfast Meal: Spicy Saja McMuffin, hash browns, and a drink
- Derpy McFlurry: A dessert with berry flavors and popping pearls
Additionally, each meal includes collectible photocards and access codes that unlock exclusive digital content, further enhancing fan engagement.
A Strategic Marketing Play
This partnership highlights how brands are leveraging entertainment IP to drive sales and engagement. By combining the massive fanbase of KPop Demon Hunters—a record-breaking Netflix film—with McDonald’s global reach, the campaign is expected to generate significant buzz and revenue. Analysts even suggest it could bring in substantial sales within days of launch.
Moreover, the inclusion of collectibles and app-based experiences reflects a growing trend in experiential marketing, where brands aim to create deeper emotional connections with consumers.
Cultural Impact and Industry Trends
The campaign also signals the rising global influence of Korean culture, particularly K-pop. By integrating Korean-inspired flavors into mainstream fast food, McDonald’s is tapping into a trend that continues to shape global consumer preferences.
At the same time, Netflix extends its storytelling beyond screens, turning its content into real-world experiences—a strategy increasingly adopted by streaming platforms to maintain audience engagement.
Additional relevant updates
